Solstice Benefits Case Study

Project Type: Web Application e-Commerce
Customer: Solstice Benefits
Industry: Health Care

Company Overview
Solstice provides access tp one of the largest dental and vision networks within Florida offering the most comprehensive array of dental, vision and life plans that fit a consumers unique requirements. Solstice also offers fully customizable Third Party Administrator services for self-funding employers to manage cost and realize unseen savings. Whether it be for your individual, family or employees, Solstice is the benefits' provider of choice.

Business Challenge
Solstice Benefits had a web presence that was somewhat outdated in appearance, structure and in the presentation of its content. The website had no central access point to easily modify and make changes as they wished. This presented a challenge to the Solstice team as it was difficult to keep the site updated and consistent with the company's vision and brand awareness. In addition to having a more user friendly site with an intuitive interface Solstice needed to meet new online sales projections by having an online point of sales solution. Their current website had no support for this sales initiative.

Solution Approach
Solstice Benefits management determined that it wanted to outsource the critical architecture and development of the new web application solution, but also include its own employees on the project team in order to eventually take over the administration, maintenance, and enhancements of the solution. Solstice interviewed a selected few experienced e-Commerce and website development firms and selected Global Gains as its partner for the engagement.

After a four-month development and testing cycle, the team launched the new www.solsticebenefits.com website including all of the functional and technical improvements identified in the design deliverables. Solstice now had the ability to manage and easily update content from a secure back end administration control panel. Solstice also had the ability to accept live sales online thru their Web based, Sales driven Health and Dental Care benefits Application. Managing Dental and Vision plan properties all easily controlled thru administration control panel.

Results Delivered
Global Gains and Solstice Benefits launched the new web application and recognized almost immediate increases in site transactions and revenue. The new website provided a more stable and user-friendly platform that translated into a greater number of consumers willing and able to engage in business on the site. The new solsticebenefits.com website has proven to be a major success as Solstice Benefits has continued its market-leading position, more than doubling its revenue since the launch of the site.

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Global Gains, inc. 2008